The story of Snowboards here begins with Bill Kirschner, who designed a new kind of fibreglass ski in 1961. A few years later the new product came to the market and was an instant success. In 1967, Kirschner named his new company K2 after the world’s second highest mountain.

It was not until 1988, however, that the company turned its attention to a new sport that was slowly taking over the slopes. At that point, only small startup companies were involved in snowboarding. It seemed that all the big ski makers were apprehensive about taking a chance on the new sport. But K2 jumped at the opportunity and quickly became one of the largest manufacturers of snowboards in North America.

Recently, the snow board division of K2 (K2 Snowboards) has experienced rapid growth as more and more people, both young and old alike, are embracing the sport. But K2 isn’t only in it for the money. They have also made important contributions to the growing sport. (more...)